In addition to the festive mood, the upcoming New Year also brings the Winter Fair. Traditionally, on the first Saturday of December, the 2022 Winter Charity Fair organized by the International Women's Association was held at the Sheraton Hotel. This is a magical Winter Exhibition organized by the International Women's Association every year since its establishment. Charity Fair is an opportunity for women from different parts of the world to unite. International and local companies were represented with handmade products, traditional cuisine and gifts.

More than 20 embassies and more than 100 Georgian and foreign companies took part in the most important fundraising event of the year - the Winter Fair. The international cosmetic brand of French perfumery - L'Occitane joined the Fair for the first time this year for charitable purposes, presented its products and gave gifts to the customers who came to the event. The French cosmetic brand was founded in 1976. It is represented by more than 3000 branches in 93 countries. Including in such cities as: Paris, New York, Hong Kong and Tokyo. Tbilisi is already among them. The French brand stands out with pure and natural ingredients.

“It is a great honor for L'Occitane to cooperate with the International Women's Association (IWA) and to be involved in today's event. Since the corporate value of the brand itself is social responsibility and caring for people, the official representation of L'Occitane in Georgia shares the brand's global strategy and values. We are glad that such a great organization as IWA also operates in Georgia, unites strong women and engages in many good deeds. We are ready to support such important charity projects in the future as well,” stated Lika Lobzhanidze, General Director of the French brand L'Occitane in Georgia.

The Winter Charity Fair hosted many local and foreign visitors. The event was opened with ribbon-cutting by an immigrant living in Tbilisi and the President of the International Women's Association founded by a group of Georgian women in 1996, Johanna Mühlmann.

"The International Women's Association of Georgia was founded 26 years ago. Our charity work focuses on women and children in need. We are here today and this is our biggest fundraising event that we organize every year. We had this event last year, this year as well, and we hope to have it next year too. We also hope that we will be able to raise funds with the help of many sponsors, such as, for example, L'Occitane, as well as with the help of embassies working in Georgia. Companies and embassies bring local products, make food and bake to sell here to raise money. It's a great day and when it takes place, everyone is very happy,” President of the International Women's Association of Georgia, Johanna Mühlmann, said.

International Women's Association supports women, children and the elderly living in poverty, in serious health condition and with disabilities. Therefore, involvement in the organization of the magical Winter Fair demonstrates a desire to help.

"Welcome to the 2022 Winter Fair. This is our biggest fundraising event. We organize this event once a year. It is supported by so many embassies and companies like L'Occitane, so we are very happy to have you here. All money collected from this event will be used for people in need. We hope to be able to mobilize a lot of financial funds to help people in need. We thank the company L'Occitane, which supports all this. I love your products very much and I hope that you will be successful at the Winter Dair,” stated Sara Anna Kemecsei, Chairperson of the Foundation of the International Women's Association of Georgia.

L'Occitane company has been offering women the products made with only natural ingredients directly from Provence for 46 years. The brand name - L'Occitane means “Ladies from Occitania”. Occitania is the old geographical name of the South of France, where the main ingredients of L'Occitane products: lavender, almond tree, verbena and immortelle grow.

"The French brand, in addition to having only pure and natural ingredients, is distinguished by high social responsibility - in France, in Provence, it owns plantations, more than 5,200 hectares of land, where it employs about 110 farmers and more than 10,000 pickers, including women who farm more than 300 ingredients. In doing so, L'Occitane contributes to the development of nature and the employment of people in the region. The brand offers only exceptional, natural products to customers around the world. Today it is one of the main players in the French beauty and aesthetics industry. We are glad that the official representation of L'Occitane is also in Georgia,” Irina Onashvili, Brand Ambassador and Public Relations manager of the French brand L'Occitane, stated.

The choir of singers took care of the mood of the event guests by performing Christmas songs, and the accredited ambassadors and their spouses met the guests at various counters to introduce their products.

Throughout 14 years, the International Women's Association Winter Fair has become a popular attraction, offering an exceptional international assortment of products for the Christmas season. In the spring of 2017, IWA received official charitable status, which strengthens the organization's position as an officially recognized, serious and well-run organization.

L'Occitane’s yellow boutique is located in Tbilisi, I. Chavchavadze Ave. #40. In just a few days, the French perfumery, body and face care products manufacturer L'Occitane will offer us another beauty space in Tbilisi, this time in City Mall, where you will find many novelties, exceptional products and a magical environment.

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