It is pleased to announce that the pharmacy chains "Pharmhouse" and "Deutsche Pharmacy" merged. The companies reached a strategic agreement on June 30, 2023, laying the groundwork for the establishment of the first European Pharmacy Alliance (EPA).

“Pharmhouse” and the “Deutsche Pharmacy” chains operate 60 pharmacies combined and hold exclusive brands such as L'Occitane, Erborian, Elemis, DR.Hauschka, Dr.Rimpler, FrezyDerm, Herbacin Crazy Color, OSMO, FIT, SOS, Guard, HydroPhil, Dental Delight, Ben&Anna, Tello, Udo Walz "Bilou" and others. From now on, Georgian clients can buy German, Italian, French, Greek, Korean, and other exclusive brands produced in other countries at rates equal to the European market: "Herbacin" body lotion for 5 GEL, "Kappus" bath tile for 5 GEL, and so on. It is worth noting that the network will include the most extensive selection of German brands. “Pharmhouse” and “Deutsche Pharmacy” will offer 50 exclusive brands to customers before the end of the year.

According to the company's management, the formation of a new pharmacy union, the concept of which would be based on European standards, was prompted by a client's need for different services. The company's aims are to expand the pharmacy network, introduce innovative services, bring new European brands to Georgia, and increase customer access to high-quality products.

For several months, strategic discussion on the merger hadthe been ongoing, and as a result, approximately 30 million GEL will be invested in developing a single vision. It is intended to expand the company's network by the end of this year, which will result in the creation of new jobs and the hiring of new staff.

The modern world is marked by technical innovations, therefore Pharmhouse" and "Deutsche Pharmacy" are going to begin high technological services into the pharmacy chain. The uniqueness of big news that will be presented to clients is unmatched in Georgia and the Caucasus area too.

"The digitalization of the pharmacy network and the introduction of innovative services is one of the steps forward in the development of the industry," according to the company's management.

As previously stated, the European Pharmacy Alliance brings together two pharmacy chains: "Pharmhouse" and "Deutsche Pharmacy." "Pharmhouse" has been on the Georgian market for about 20 years, whereas "Deutsche Pharmacy" has been in business for three years. Both enterprises employ over 700 people in total.

(R)