Schmitz Cargobull, a prominent trailer manufacturer in Europe, has successfully entered the Caucasus market in Georgia.

The German company, Schmitz Cargobull AG, has officially opened its subsidiary near the Customs Clearance Economic Zone (Gezi) of Tbilisi. This strategic move enables the company to provide swift and diverse services to local customers.

Schmitz Cargobull ensures its products adhere to the highest industrial standards. With the establishment of Schmitz Cargobull Georgia LLC, the European market leader is now poised to efficiently cater to the needs of transport companies in Georgia, Azerbaijan, and Armenia, operating at full capacity.

Company representatives emphasize the significance of entering the Georgian and Caucasus market, citing it as one of the fastest-growing markets in the transport sector. They anticipate a substantial increase in cargo volume in the medium and long term. Boris Billich, a Board member of Schmitz Cargobull AG, views the Georgian office as a strategic decision, positioning Georgia as a key hub for activities in the Caucasus region.

“We have had a presence in the region for nearly a decade, and now we are advancing to the next phase by inaugurating the official subsidiary of Schmitz Cargobull in Georgia. The next logical step is further expansion of our activities and the service partners network in Georgia as well as the neighboring countries, and we hope that this development will be successful. We will see where the demand leads us. Our proximity to customers enables us to closely align with their needs and requirements. With optimism for the positive development of Georgia's economy, we stand prepared to embark on the next stages of our journey," stated Boris Billich, a Board member of Schmitz Cargobull AG (Germany).

"Entering Georgia is a strategic decision for us because we aim to leverage the opportunities presented by our customers, who have heightened transport traffic between China and Europe, avoiding Russia. Thus, we recon Georgia serves as the ideal hub for our activities in the Caucasus region." – he added.

Dimitri Kajaia, the Regional Sales Manager of Schmitz Cargobull Georgia LLC, notes that 131 units of Schmitz Cargobull trailers have already been sold in the Caucasus region, with a significant portion of sales attributed to Georgia.

The Georgian office, operational since December, offers an array of services and products, including trailers, both new and pre-owned, sourced from European factories and depots. Also Schmitz Cargobull Georgia LLC opened a spare parts warehouse with a diverse assortment, ensuring the availability of nearly all major spare parts. The company is expanding its service partner network to comprehensively cover the Caucasus region, delivering high-quality service to customers throughout the area.

Against the backdrop of geopolitical challenges, the role of Georgia and the Caucasus has gained prominence contributing to an increased demand for Schmitz Cargobull products in the region compared to the previous years. Dimitri Kajaia highlights the company's commitment, stating, "Schmitz Cargobull is always where its customers are. The company made a strategic decision to make Georgia the hub supplying our products to the region."

The international team of the German giant, Schmitz Cargobull AG, comprises 6,900 employees, producing over 61,000 trailer units annually. The company achieved sales of approximately €2.3 billion in the financial year 2021-2022, maintaining its pioneering status in the industry with a comprehensive brand strategy and an unwavering commitment to the highest standards of quality.

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