The second "L'Occitane" store was opened in "City Mall". The brand awaits the customers with novelties and a wide selection of gift sets.

The second official store of the fragrant, sophisticated and elegant French brand "L'Occitane" has already opened in Saburtalo City Mall. When you visit the boutique, you will find yourself in a Provençal world full of fragrant perfumes with a colorful, distinctive interior. However, that's not all, the brand's new boutique offers customers a new service - it's a "beauty room", where "L'Occitane" beauty consultants will offer you an individually tailored "L'Occitane routine" according to the skin diagnostics.

The first brand store of "L'Occitane" in Georgia was opened a few years ago on Chavchavadze Avenue in Tbilisi. Currently, both boutiques offer a wide selection of body, hair and face care products. The brand offers customers only outstanding and natural products, in order for them to always keep their natural beauty, be happy and full of life.

"The history of the "L'Occitane" brand began in 1976, and the doors of the first store were opened in 1981 in Provence. Today, "L'Occitane" is present in 93 countries of the world with more than 3000 trading points. All over the world, L'Occitane boutiques are distinguished by their sophisticated environment, fragrant perfumes and cosmetics. I am glad that we have the opportunity to welcome customers to the second store of this outstanding beauty brand. "L'Occitane" is especially loved by consumers in Georgia, and therefore, we decided to turn the opening of each store into a celebration and create a magical world," said Lika Lobzhanidze, General Director of "L'Occitane" in Georgia.

"I am very happy that "L'Occitane", which has been one of my favorite brands for many years, entered Georgia a few years ago and has now opened a second branch. It should be noted that the products are directly from Provence, have a distinctive composition and contain only natural ingredients. For more than 40 years, the quality of the brand has remained unchanged and the effectiveness of each product is constantly monitored," says Tako Chkheidze, L'Occitane's brand ambassador in Georgia.

"In addition to its pure and natural composition, L'Occitane stands out for its high social responsibility. In Provence, France, it owns plantations, more than 5,200 hectares of land, employing about 110 farmers and more than 10,000 pickers, they grow more than 300 ingredients, thus contributing to the development of nature and employment of people in the region. "L'Occitane" products have been awarded an organic mark and an eco certificate. They do not contain parabens, animal fats, silicone, preservatives or any other additives that contradict their standards. It is already possible to use ECO fillers in L'Occitane's City Mall store, which means buying products in liquid form, without plastic packaging. This service makes each customer a supporter of nature, and at the same time, it will significantly save them money," said Irina Onashvili, L'Occitane's Public Relations Manager in Georgia.

More than 150 guests attended the grand opening ceremony of "L'Occitane's" boutique in Saburtalo City Mall. Among them were beauty industry representatives and experts, public figures, business companies and media representatives.

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