#OneOfUs - a new concept of Liberty Bank

Liberty launched the #OneOfUs campaign and released the first promotional video of the communication platform.

"The bank has been working on the new communication platform for several months. We conducted a number of studies to assess people's emotional and rational attitudes towards the Liberty brand. The study was conducted among the employees too, which showed that people working at Liberty are most proud of our bank's scale, accessibility, people-orientedness, special infrastructure and, at the same time, the availability of modern products and services.

We worked together with the agency Holy Motors on the new campaign, the main characters of which are real employees and customers of the bank. Within the framework of the bank's new campaign, communication about specific banking products will continue throughout the next year with different content,” says Tamar Megrelishvili, Head of Liberty's Marketing and Communications Department.

"The new campaign responds to Liberty's strategy and main goal — to become a universal financial institution. #OneOfUs is a kind of reminder to everyone that Liberty is a bank with the largest network in the country, with the largest number of service centers and branches, including mobile branches. Also, it offers flexible digital services - internet banking and full-fledged mobile banking, where any banking operation can be performed effortlessly. A unified team of 5,000 employees is constantly working to become the main banking service provider for its 1.6 million customers. #OneOfUs is a kind of philosophy and a promise that Liberty must fulfill for its customers, and we are ready for it,” stated Tornike Kordzaia, Director of Liberty's Retail Banking Department.

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